Most business owners are already onboard with outsourcing their manufacturing, but how many are utilizing outsourcing marketing services to their benefit? If this is you and you aren’t sure what marketing outsourcing is or how it can benefit your business, no worries! That’s why we’re here to give you the lowdown. The benefits of marketing outsourcing are plentiful, but to save you some time we have narrowed it down to these three reasons you should consider outsourcing marketing services.
First things first, what even is marketing outsourcing?!
Simply put, marketing outsourcing means delegating marketing and related activities, such as brand and website design, to an outside agency with a team of experts that would otherwise be provided by employees of the company.
Why should you care as a business owner or manager?
In recent years a number of high profile companies, such as Amazon, AT&T and Verizon, have chosen to outsource marketing services that were previously done by company employees. Many of those companies began to realize the impact of marketing outsourcing in these three noticeable shifts.
1. Decreasing layers of management
One of the chief advantages of outsourced marketing is that making the move can help eliminate multiple layers of management. As the functions of the marketing department and related agencies within the company are shifted to an outside agency, the company can simplify its management structure and eliminate layers of management.
2. You can actually SAVE money
Marketing outsourcing can actually help you SAVE money in your business practices. You are hiring one agency to handle all of the marketing and services that typically require multiple employees to handle in house. You are paying a fixed monthly fee rather than multiple employees or hourly freelancers. Say goodbye to paying the overtime salary for that one employee trying to handle all of your marketing, even though it isn’t their expertise..
3. Greater flexibility
As a business owner, manager or employee, you should be able to focus on the things you love, the job you are great at, and building relationships with your clients. Marketing outsourcing allows you to spend less time worrying about designing and approving ads and more time pouring into your team and clients. Stick to what you are great at, and let your marketing agency handle the other stuff! 😉
Before you leave and start googling “marketing agency in my area” there are a few important things to remember…
Choosing the right outsourcing agency is just as important as hiring the right employee for your company. There will be a number of decisions that only members of the management team will be able to make, and establishing a good working relationship with your hired marketing outsourcing agency will allow members of management to get the best of both worlds – expert marketing minds and a simplified approval structure. This means that marketing campaigns that would have taken months to develop and approve under the old structure can now be executed in a matter of weeks, resulting in a more streamlined process and greater customer acceptance. Boom! Bonus benefit of marketing outsourcing for you!
In the world of business it always pays to look at things with a fresh set of eyes – and a professional marketing outsourcing agency can provide that new and unbiased perspective while allowing you to focus on the aspects of your business you LOVE!
